Marketing: Create a Campaign for Email Marketing

To create a campaign in Prekindle's Email Marketing tools, ensure you are logged into your Prekindle account and have launched the Email Marketing platform.  

Select the Campaigns button in the upper left hand corner.

1. Metrics for the past 7 days will be displayed, and can be filtered to a specific date range. See how many emails have been sent and opened, as well as how much revenue has come from the email blasts.
2. Search past campaigns by name or date range
3. View all past or current campaigns
4. Create a new campaign

Creating a New Campaign

• Click create on your Campaigns home page to open the campaign creation tool.
• Select a previous campaign to use as a template, or start with a clean slate and built a new email from scratch, click Next
• Select from your previously created lists to assign who the email will be delivered to, or create a new segment by selecting Create a unique list for this edition.  See the Creating Lists article for more information.  Select Finish.

Designing a New Campaign

New emails auto populate a Header and Footer.  Click the Grey Plus Sign to build out your email with various sections/widgets.

1. Header
   • Add a Header or Banner Image to your email blast
   • Include a link to attach to the header text or image
   • Add additional text to your header
2. Featured Banner
   • Upload an image and attach to either an event on your dashboard or a separate link. 
3. Events
   • Settings
     • Select a title for this section (June Events, Upcoming Events at New Venue, etc.)
     • Select the format you'd like the events to appear in (Full List, Square Image Grid, or Condensed Context Calendar)
   • Events
     • Select events from a date range, or from past campaigns and click Search
     • Select which events you'd like to include in your email blast.  Click into the event to edit how the event appears in your email blast.
4. Button
   • Add a single Buy Button to your event that leads to either a chosen event or a specific link
   • Update the text and color of the Buy button 
5. Custom Text
   • Add any custom text/images/links to your email blast
6. Your Website and Social Links
   • Automatically pull the information from your Prekindle Preferences found on your account to add links to the email
7. Footer
   • Update the footer of the email with text

Update the colors of your email by clicking the Colors section in the top row menu.  Fully customize the colors to your liking.

You can click Preview to see a preview of the email before you send it, and click Test to input an email address to have a test copy sent to.  

When you are done building your email, click Back to schedule the blast. 

If you have trouble creating an email campaign, please contact clients@prekindle.com.