Tracking Pixels and Tag Managers

Meta Tracking Pixels

Tracking pixels are tiny, invisible images embedded in emails or web pages that collect data about user interactions, such as views or clicks, to track and analyze online behavior.  On Prekindle, you are able to add tracking pixels to a single event or account-wide to all of your events.

A typical Facebook Pixel ID is 15 digits long.

A Meta Pixel Code may look like this:

<!-- Meta Pixel Code -->

<script>

  !function(f,b,e,v,n,t,s) {

    if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};

    if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';

    n.queue=[];t=b.createElement(e);t.async=!0;

    t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)

  }(window, document,'script','https://connect.facebook.net/en_US/fbevents.js');

  fbq('init', 'YOUR_PIXEL_ID'); // Replace with your Pixel ID

  fbq('track', 'PageView');

</script>

<!-- End Meta Pixel Code -->

Here's a detailed breakdown of how to handle tracking pixels on Prekindle, whether you're using a Meta Pixel account-wide or need to add additional tracking pixels for a specific event.

1. Account-Wide Pixel Setup:

If you have your Meta Pixels set up account-wide in Preferences > Integrations, Prekindle will automatically add the tracking pixel to the following pages of every event you create:

• Promo Page: Tracks visitors to the event's promotional page.
• Checkout Page: Tracks users as they enter the checkout process.
• Successful Purchase Page: Tracks when a user completes a purchase.

This ensures that your Meta Pixel is consistently applied across all events without additional steps needed for each individual event.

For more info on account wide Tracking Pixel setup- check out this article: Connecting Tracking Pixels

2. Adding Pixels for a Single Event:

Sometimes, an artist or promoter will provide you with tracking pixels for a single event. There are two scenarios for adding these:

Scenario 1: No Pixel ID Attached Account-Wide

If you do not already have a Pixel ID associated with your account:

• Simply go to the Promotions > Tracking area of the specific event.
• Enter the Pixel ID provided by the artist or promoter.
• This will add the provided pixel specifically for that event.

Scenario 2: Pixel ID Already Attached Account-Wide

If you already have a Pixel ID attached to your account (account-wide):

• You will need to provide the Pixel Code Snippet for the additional pixel to be added.
• The Client Success Team at Prekindle will take the provided code and add it to the event on the backend.

3. How to Find a Pixel Code Snippet in Meta (Facebook):

If you need to find the Pixel Code Snippet for an additional pixel, follow these steps in Meta (Facebook):

1. Log into your Facebook Business Manager: Go to the Facebook Business Manager and sign in to your account.

2. Navigate to Events Manager:

   • In your Business Manager, locate the "Events Manager" section. This is where you manage all your pixels and events.

3. Select the Pixel:

   • From the list of available pixels, choose the specific pixel you want to use for tracking.

4. Choose "Install Code Manually":

   • After selecting your pixel, you'll see an option to "Install code manually." This will allow you to access the code snippet for that pixel.

5. Copy the Code:

   • Once you select this option, the pixel code snippet will be displayed. Highlight and copy the code snippet provided.

6. Provide the Pixel Code Snippet:

   • If you need this pixel added to a single event on Prekindle, send the Pixel Code Snippet to the Client Success Team at clients@prekindle.com, who will then add it to the backend for the event.

Google Tag Manager 

Google Tag Manager and Google AdWords codes can also be added to an account or event, but they must be approved by the clients team and added in the backend.  Please send your code snippets to clients@prekindle.com.

An example of a Google Tag Manager code snippet is:

<!-- Google Tag Manager -->

<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':

new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],

j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=

'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);

})(window,document,'script','dataLayer','GTM-XXXX');</script>

<!-- End Google Tag Manager -->