Prekindle’s server-side conversion API tracking offers a more secure, accurate, and consistent way to track conversions than traditional client-side pixel tracking.
To connect Meta tracking, you’ll need to provide your Dataset ID and Access Token. Follow the steps below to locate and generate these credentials.
Connect Meta Tracking
- Navigate to Meta Events Manager. If you already have an existing dataset or pixel, continue to Step 3.
If you need to create a new dataset:
- Click Connect Data.
- Select Web and follow the prompts to create your dataset.
- Select the dataset you want to connect, then navigate to the Settings tab.
Locate and copy your Dataset ID to send to clients@prekindle.com.
Scroll down to the Conversions API section and click Generate Access Token.
- Select the dataset you want to use, then click Generate Access Token again.
- Send your Dataset ID and Access Token to the Prekindle Client Success team at clients@prekindle.com.
Complete the Meta Integration
- Return to your dataset and select the Overview tab.
- Scroll to the Event Chart section and click Manage Integrations.
- Click Add New Integration, select Conversions API, and click Set Up.
- Click Show More, select Set up with Meta, and then click Connect Now.
- Once Meta finishes the setup process, Conversions API should appear under your dataset’s integrations.
Tracking Note: Meta event data may take up to 30 minutes to appear in Events Manager. For example, activity from a 10:00 a.m. on-sale may not be visible until around 10:30 a.m. This reporting delay can occur with both Conversions API and traditional Meta Pixel tracking.
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