Reddit: Accessing Your Pixel ID and Access Token

Prekindle’s server-side Conversions API tracking allows conversion data to be sent directly to Reddit for more accurate and consistent tracking.

To connect Reddit tracking, you’ll need to provide your Pixel ID and Access Token. To find these, follow the instructions below.

Find Your Pixel ID

1. Navigate to Reddit Ads.
2. Click the dropdown menu on the left side and select Events Manager.

3. On the Events Overview tab, copy the Pixel ID.

Generate Your Access Token

1. Click Conversions API on the left side.

2. Click Generate Access Token.
3. Enter a descriptive name for the token, such as Prekindle Token, and click Generate.

Send Your Information to Prekindle

Send your Pixel ID and Access Token to our Client Success team at clients@prekindle.com, and we’ll complete the Reddit Conversions API connection for your Prekindle account.